Remember the days when your marketing plan centered around television commercials, radio spots, newspaper ads, and billboards?
How much of your marketing budget is spent on these tactics today? For most industries, the answer should probably be "very little". Consumers have changed, businesses have changed, buying habits have changed, so the way we market has had to change. Welcome to the era of inbound marketing. We have transitioned from a world where marketing was focused around being the loudest, buying the most marketing real estate (radio spots, tv commercials, magazine ads, direct mail, etc), and getting in front of everyone (whether they were a potential customer or not) to a world where being helpful has become the expectation. Attracting quality visitors and leads has become a game of providing great content, being helpful, and really understanding our customers. Just shouting "SALE!" as loud as we can doesn't work anymore.
Let's dive into why inbound marketing may be the answer for your business.