Digital Strategy Blog

As a business, your Instagram following is an amazing marketing tool: a group of prospects and customers that you have the potential to connect with, interact with, and show your stuff. Whether you're in the early days of your Instagram account and are struggling to grow your following or you've had an Instagram account for a long time, but need to see significant expansion, there are several things you can do to help grow your following and improve your reach. Some strategies require you to have a reasonable budget to help expand your reach; others, however, you can do with just a little time and effort. 

There are hundreds of different social media marketing services. And for years the majority of social media marketing has taken place on Twitter and Facebook. But, as the two big networks invest more heavily in paid advertising, businesses are having a more difficult time getting organic exposure on these sites. This is causing businesses to seek other social media networks where they might be able to increase their organic audience reach. And with 400 million monthly active users and more than 75 million daily users, Instagram is quickly joining the ranks of Facebook and Twitter as a preferred social network for brands. 

However, despite its increasing popularity, Instagram is not a solve-all for your social media marketing woes. The correct kind of business with the correct audience will thrive on this platform but it isn't right for all businesses. So before you jump headfirst into the world of Instagram, let's determine whether Instagram is right for your business.