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Digital Strategy Blog

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How to Rethink Your University Marketing Campaigns

Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students are demanding new, advanced options in both course and delivery options. What we are really talking about is user experience. But not only does higher education need to rethink their offerings, they also need to rethink how they market those offerings.

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The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

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Rethinking Your University Marketing Campaigns

With student retention declining and enrolled students demanding new course delivery options, marketers are under an increasing amount of pressure to attract prospective students. But as we know, doing the same things as before will not get new results. Here is a great example to inspire rethinking and repositioning your university to be seen differently in the marketplace.

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5 Ways to Generate Qualified Leads Online

Did you know that when you generate a lead online they are already over half way to their purchasing decision? According to research, 57% of their decision is already made. 

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5 Content Secrets to Convert More Leads Online

Want to know why people say "content is king" when they talk about marketing? It's estimated that 95% of consumers look for a business online before making a purchasing decision. Your online content is the first thing they'll see, well, hopefully it's your content and not a competitor's.

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Generating Leads Online: Why You Need High Value Content

While almost every website has a "Sign up for our Newsletter" form, how many leads are actually being generated from that form? If you're like most businesses, the answer is probably not many. Forms like that have a very low conversion rate. The trick to generating leads online is giving something in return. Very few businesses have the following and content to get a visitor so excited about their business to sign up for their newsletter with a simple form like that. For almost every business, a form like that is one of the lowest converting calls-to-action.

In order to gain information from your visitors, you need to offer something in return. That is where high value content offers come in. 

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The Anatomy of Writing Blogs to Generate Leads Online

Writing blogs is something that we preach about to all of our clients, but writing for the sake of writing isn't effective. It's also ineffective making mistakes with the content within your blog posts. In order to have a blog (and specific posts) that help you generate leads online, you've got to make sure that your blog posts are solid from top to bottom. 

What does that mean though? What items are you potentially missing when writing blogs? Let's take a look at the anatomy of an effective blog post and how each section should be done in order to get the SEO benefits of the post which will help you generate more leads!

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Now What? What To Do [and Not To Do] When You Generate Leads Online


So you've taken our previous posts like  Increase Your Leads Online Starting Today With These 5 Tips

8 Ideas to Generate More Leads Online Today and 10 Tips to Increasing Your Leads Online seriously and you've started generating leads online, but...now what?

You're not in business to generate leads online, you're in business to generate SALES! So, how do you go about turning those leads that you've generated online into actual paying customers? Let's take a look at four Do's and four Don'ts of lead nurturing to help you start closing more deals!

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5 Ways to Improve Your Fitness Marketing to Generate More Leads Online


You've got the equipment. You've got the experience and the team. You've got the education. But there is so much noise in the health and fitness industry that you're finding it nearly impossible to stand out. The number one issue for any fitness brand is lack of leads and being able to prove that they're different. It's time to improve your fitness marketing.

With so many false claims, hype, and unreasonable expectations set by poor marketing, it's become harder and harder to set yourself apart. So, how do you draw attention to your brand and generate new and more leads online? We've got five ways to do it...

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Increase Your Leads Online Starting Today With These 5 Tips


At HIVE, we strongly believe that your website should be your best salesman yet for many businesses, it's kind of an afterthought. Think about it - your website works 24/7, should always have the answer that someone is looking for, can provide pricing, fill your pipeline with leads, and maybe even close the sale. If you give your website all the tools that it needs, it can easily be your best salesman. And the best salesmen always generate leads. Today we're going to dive into 5 tips you can implement today to start generating more leads online by giving your website the tools it needs to do so!

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