Did you know that when you generate a lead online they are already over half way to their purchasing decision? According to research, 57% of their decision is already made.
Want to know why people say "content is king" when they talk about marketing? It's estimated that 95% of consumers look for a business online before making a purchasing decision. Your online content is the first thing they'll see, well, hopefully it's your content and not a competitor's.
While almost every website has a "Sign up for our Newsletter" form, how many leads are actually being generated from that form? If you're like most businesses, the answer is probably not many. Forms like that have a very low conversion rate. The trick to generating leads online is giving something in return. Very few businesses have the following and content to get a visitor so excited about their business to sign up for their newsletter with a simple form like that. For almost every business, a form like that is one of the lowest converting calls-to-action.
In order to gain information from your visitors, you need to offer something in return. That is where high value content offers come in.
Writing blogs is something that we preach about to all of our clients, but writing for the sake of writing isn't effective. It's also ineffective making mistakes with the content within your blog posts. In order to have a blog (and specific posts) that help you generate leads online, you've got to make sure that your blog posts are solid from top to bottom.
What does that mean though? What items are you potentially missing when writing blogs? Let's take a look at the anatomy of an effective blog post and how each section should be done in order to get the SEO benefits of the post which will help you generate more leads!
So you've taken our previous posts like Increase Your Leads Online Starting Today With These 5 Tips,
You're not in business to generate leads online, you're in business to generate SALES! So, how do you go about turning those leads that you've generated online into actual paying customers? Let's take a look at four Do's and four Don'ts of lead nurturing to help you start closing more deals!
You've got the equipment. You've got the experience and the team. You've got the education. But there is so much noise in the health and fitness industry that you're finding it nearly impossible to stand out. The number one issue for any fitness brand is lack of leads and being able to prove that they're different. It's time to improve your fitness marketing.
With so many false claims, hype, and unreasonable expectations set by poor marketing, it's become harder and harder to set yourself apart. So, how do you draw attention to your brand and generate new and more leads online? We've got five ways to do it...
At HIVE, we strongly believe that your website should be your best salesman yet for many businesses, it's kind of an afterthought. Think about it - your website works 24/7, should always have the answer that someone is looking for, can provide pricing, fill your pipeline with leads, and maybe even close the sale. If you give your website all the tools that it needs, it can easily be your best salesman. And the best salesmen always generate leads. Today we're going to dive into 5 tips you can implement today to start generating more leads online by giving your website the tools it needs to do so!
Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today, and 5 Reasons Your Content Marketing Strategy Sucks; if you had the best website ever created, but didn't give your visitors a reason or a way to become a lead, you might as well not even have a website.
If you've been keeping up with the HIVE blog, you should know a little bit about lead nurturing by now. We've talked about what lead nurturing is and how crucial it is for moving potential customers through the sales cycle. We've also talked a little bit about how to use email workflows for lead nurturing and how they can help you close more customers.
But wait...I know what you might be thinking... "I totally understand that I need to be nurturing my leads in order to turn them into customers but how exactly do I get them to become leads in the first place??"
Great question! How do you take a stranger who has come to your site and convince them to give you some information (ideally an email address so you can use those workflows) so that they then become a lead and you can commence with your lead nurturing? This is where calls-to-action come into play. Ready to learn how to use calls-to-action for lead nurturing? Read on!
We all want our websites to work a little harder, to dig a little deeper, to simply generate more leads online. It's easier said than done and many businesses really struggle with generating those leads.
Your website is meant to be your hardest working and highest selling salesman. The thing is...it can't do it alone. It needs some help. Let's take a look at eight ideas that you can implement today to start generating more leads online.