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DIGITAL STRATEGY BLOG


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Lead Generation: Lead Scoring and Attribution Points

Lead scoring is a topic we touch on often in the marketing world. But unless you know what lead scoring is and how it works, the topic can be confusing and feel unattainable for your marketing team. While there is planning and work that goes into...

How to Define Your Lifecycle Stages in HubSpot

If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is...

How to Use HubSpot Like A Pro - 6 Advanced Hacks

HubSpot is one of the best tools in any marketing or sales team's arsenal, but a tool is really only as good as the person using it. Our CAM (Channel Account Manager) at HubSpot, Jacob (@jacobin617), loves to use the analogy of a helicopter. It...

Lead Scoring 101: How to Prioritize Leads In Your Pipeline

Sales-driven organizations gather leads in a lot of different ways. One organization may focus on pay-per-click advertising and building an exciting e-newsletter, while another thrives on personal referrals and gathering potential customer...