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Digital Strategy Blog

What's buzzing at the HIVE

Organic vs Paid Social Media Posts

Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's social media landscape, a business page's organic posts are often overlooked or ignored due to the sheer amount of over saturation in a person's newsfeed. 

That being said, if you want to use social media posts as a catalyst for business growth, it's important to understand the differences between organic and boosted posts. 

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Social Media Marketing Services: Do You Need A LinkedIn Business Page?


 LinkedIn is the only social network designed specifically for the business community. And with 433 million members, it's no secret that it is a valuable resource for building and cultivating business relationships. While many people have a personal LinkedIn page that they've used for job hunting, connecting with other like minded business people or even developing business partnerships, how do you know whether you also need a LinkedIn business page? 

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