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Digital Strategy Blog

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The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

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How to Refresh Your Website for 2020

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to conducting a major overhaul, the new year is the perfect time to give your website a facelift!

Here are a few website strategies you can use to help your business grow and flourish in 2020. 

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Digital Marketing Trends: What to Adopt & Ditch in 2020

The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant learning. 

Here at HIVE, we’ve been winding down 2019 by looking back on the marketing trends that brought us tons of success and others that were more of a whomp-whomp feeling. We enlisted the help of some other digital marketing specialists to create a list of which marketing trends are worth bringing into 2020 and which ones should be left in the dust. 

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Grow Your Nonprofit with Google Ad Grants

The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent process throughout the entire year. During the seasons when donating and volunteering are not necessarily top of mind, it’s essential for charities to have a robust marketing plan. But, like most good things, marketing costs money. This is where Google Ad Grants comes to the rescue. 

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This Isn't Field of Dreams: Why You Need Inbound Marketing Services

Please repeat after me...

This. Isn't. Field of Dreams. 

Websites. Do. Not. Work. That. Way.

Great! Now that we've got that out of the way, we can talk about why just having a website is NOT a marketing plan.

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Why Your Business Needs Google My Business

You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot traffic. So, why should medium, large or Fortune 100 companies take advantage of this? 

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The Power of Consistency in Your Marketing Efforts

Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and search for you as part of their regular search queries. 

Are you exercising consistency across all of those channels? 

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How to Market Your Business for Free

Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business. 

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RUN! The Phrases You NEVER Want to Hear From A Marketing Agency

When it comes to working with a marketing agency, it can be scary, especially if this is your first experience with an agency relationship or if you've been burned in the past.

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6 Inbound Marketing Influencers You MUST Follow Immediately

Whether you're an inbound newbie and are looking to jump in feet first this year or you've been doing it for a while and it's old hat for you, we all need inspiration sometimes. I think that one of the best places to find inspiration is by following wildly successful and awesome people who do the same thing as you. That's right, hook your social media feeds up with some influencers and sit back and soak in some inspiration. 

So if you find yourself needing some inbound marketing inspiration so you can really kick your marketing up a notch this year, check out my list of 6 inbound marketing influencers you MUST follow immediately.

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