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DIGITAL STRATEGY BLOG


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The Importance of Setting SMART Marketing Goals

Goal setting is the backbone of effective marketing. Goals help us prove how successful we are, provide focus, and push us to succeed. And while we know how important goals are to measure our success, more than 80% of small business owners do not...

How to Set SMART Marketing Goals

In a previous blog post titled The Importance of Setting SMART Marketing Goals, I talked about what a SMART goal is and why you should be setting them for your business. Now that you understand why they are important, it's time to actually set...

5 Questions You MUST Ask A Content Marketing Agency Before Hiring Them

How much do you really know about your marketing agency? Are you asking the correct questions? Are you making the right choice for your business? 
 
It can be stressful hiring a new content marketing agency without knowing for sure that...

Understanding and Proving Marketing ROI

The goal of every marketing campaign is to show a positive ROI (return on investment). That's the name of the game. You want to spend a little money to get a lot back. A successful campaign will accomplish this, but what if you don't know if it...