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Building the Best Tech Stack for Your Inbound Marketing Strategy

We've all seen the movie Frankenstein, right? Man creates a monster by piecing him together. Your tech stack might be looking similar if you're using a rotating cast of integrations and tools to maintain it. I'm here to drop some knowledge on your tech stack. If your tech stack has been acting monster-ish lately, it may be time for a change. Having a functional, powerful tech stack to power your business is an integral part of executing your inbound marketing strategy.

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Lead Generation: Lead Scoring and Attribution Points

Lead scoring is a topic we touch on often in the marketing world. But unless you know what lead scoring is and how it works, the topic can be confusing and feel unattainable for your marketing team. While there is planning and work that goes into establishing lead scoring on your website assets, it's valuable information that can power your sales and marketing teams can use to close deals, make strategic content, and speak directly to your soon-to-be-customers. Our sales-guru Michael, Business Development Manager at HIVE, covered lead scoring in his latest vlog. Click the video below to take a listen or read the transcript that follows to get started on your lead scoring journey. 

Movie on 3-19-21 at 3.06 PM
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Using Inbound Marketing to Implement Your Creative Marketing Ideas

Want to integrate creative marketing ideas into your inbound strategy, but aren’t sure how? HubSpot has the perfect course for you. HubSpot has an inbound marketing course that covers all the bases of inbound from social to analytics to sales.

Having recently completed this course, I recommend it to anyone wanting to learn how to market their business effectively. Going through each lesson, I learned about the fundamentals of inbound marketing, the role each fundamental piece plays, and how to use these elements to create a successful content strategy to align with your larger inbound marketing goals. These fundamentals can help you transform your creative marketing ideas into actionable marketing tactics.

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How a Software Marketing Strategy Boosts SaaS Demo Signups

Technology is a competitive industry. As a software company, gaining and holding onto attention online can feel like trying to catch a fish with your bare hands. This is a problem when your customers are looking to you to solve their software problems and be a technical thought leader in your field. A software marketing strategy can polish up your digital presence and ensure your customers can trust you as a tech-savvy industry expert. 

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Inbound Marketing Strategy: What are Pillar Pages and Topic Clusters?

Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your website and content, you’ll need to make it easy for both digital users and search engines to find and understand your content. Structuring your content in the form of topic clusters and pillar pages can help your search engine optimization (SEO) and make it easy for your website visitors to find exactly what they’re looking for.

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Effective Education Marketing Strategies

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier teaching staff.

As an education marketer or organization, you may be familiar with the challenges of creating an effective digital marketing strategy for your school. You know your school is offering valuable education to students, but how do you convince prospective students and staff to choose your organization over others? We reached out to other education and marketing professionals to find out what marketing strategies have worked for them. Here are a handful of strategies to consider for your school's marketing efforts.

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Why Your Marketing Digital Strategy Starts With a User-Centric Website

Our world is getting progressively more digital, which means businesses need to be adapting to that landscape in order to compete online. At the heart of your marketing digital strategy is your website. There are many factors to consider when designing or optimizing your website, but one of your top priorities should be creating a site that is user-centric.

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How Mile Marker Club Used Personalization to Boost Leads and Conversions

Though they are not in the event management business, Mile Marker Club utilizes in-person events as both a stand alone product to deliver premiere wealth education in the alternative investment realm as well as a means to gain new members into their exclusive club. But with a goal of more symposiums in 2020 they needed high engagement and conversion strategies for their existing database of contacts. 

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How Johnny’s Backyard Saw a 13.73X ROI & Growth During COVID-19

See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.

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HubSpot Academy and the Fundamentals of Inbound Marketing

HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least one new idea or tip, there are a couple courses I’ve taken that offer a wealth of knowledge that I can use day-to-day as a copywriter. One of those is a staple of the HubSpot inbound methodology — Inbound Marketing.

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