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Inbound Marketing Strategy: What are Pillar Pages and Topic Clusters?

Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your website and content, you’ll need to make it easy for both digital users and search engines to find and understand your content. Structuring your content in the form of topic clusters and pillar pages can help your search engine optimization (SEO) and make it easy for your website visitors to find exactly what they’re looking for.

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Effective Education Marketing Strategies

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier teaching staff.

As an education marketer or organization, you may be familiar with the challenges of creating an effective digital marketing strategy for your school. You know your school is offering valuable education to students, but how do you convince prospective students and staff to choose your organization over others? We reached out to other education and marketing professionals to find out what marketing strategies have worked for them. Here are a handful of strategies to consider for your school's marketing efforts.

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Why Your Marketing Digital Strategy Starts With a User-Centric Website

Our world is getting progressively more digital, which means businesses need to be adapting to that landscape in order to compete online. At the heart of your marketing digital strategy is your website. There are many factors to consider when designing or optimizing your website, but one of your top priorities should be creating a site that is user-centric.

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How Mile Marker Club Used Personalization to Boost Leads and Conversions

Though they are not in the event management business, Mile Marker Club utilizes in-person events as both a stand alone product to deliver premiere wealth education in the alternative investment realm as well as a means to gain new members into their exclusive club. But with a goal of more symposiums in 2020 they needed high engagement and conversion strategies for their existing database of contacts. 

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How Johnny’s Backyard Saw a 13.73X ROI & Growth During COVID-19

See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.

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HubSpot Academy and the Fundamentals of Inbound Marketing

HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least one new idea or tip, there are a couple courses I’ve taken that offer a wealth of knowledge that I can use day-to-day as a copywriter. One of those is a staple of the HubSpot inbound methodology — Inbound Marketing.

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How to Add Public Speaking as a Lead Generation Strategy

A popular brand building tactic for businesses of all sizes is thought leadership. By sharing your company's knowledge and point of view with the market, you can organically attract a qualified audience (sounds like Inbound Marketing don't you think?) 

One of the more prominent thought leadership tactics is public speaking, which is also a great lead generation tool if set up with inbound marketing in mind. Here are the steps you will need to implement public speaking thought leadership into your company's lead generation strategy. 

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How to Rethink Your University Marketing Campaigns

Higher education has pivoted, or at least created additional peripheral degree offerings, based on the digitally advanced mindset of today's students. Just like the publishing industry or marketing industry has seen in the past decade, students are demanding new, advanced options in both course and delivery options. What we are really talking about is user experience. But not only does higher education need to rethink their offerings, they also need to rethink how they market those offerings.

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The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

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How to Refresh Your Website for 2020

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to conducting a major overhaul, the new year is the perfect time to give your website a facelift!

Here are a few website strategies you can use to help your business grow and flourish in 2020. 

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