There are hundreds of different marketing tactics and deciding which are best for your business can be completely overwhelming. But, despite the sheer number of tactics available to us as marketers, there are actually just two overall types of marketing. Makes life sound a little easier, right? The two different types of marketing are inbound marketing and outbound marketing. Let's take a look at the tactics that fall under each umbrella and when each type is most effective.
Setting a digital strategy is not an easy task, but for some reason, many businesses take it much more lightly than they should. The businesses that are successful are the ones that put time, effort, and resources into creating the best digital strategy possible for their business.
Now, a digital strategy is much more than deciding which social networks to be on and the decision to make a mobile version of your website. Let's take a look at some of the major pitfalls that businesses in all different industries fall into and how you can fix them if you're making these same mistakes.