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Inbound Marketing Strategy: What are Pillar Pages and Topic Clusters?

Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your website and content, you’ll need to make it easy for both digital users and search engines to find and understand your content. Structuring your content in the form of topic clusters and pillar pages can help your search engine optimization (SEO) and make it easy for your website visitors to find exactly what they’re looking for.

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Effective Education Marketing Strategies

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and top-tier teaching staff.

As an education marketer or organization, you may be familiar with the challenges of creating an effective digital marketing strategy for your school. You know your school is offering valuable education to students, but how do you convince prospective students and staff to choose your organization over others? We reached out to other education and marketing professionals to find out what marketing strategies have worked for them. Here are a handful of strategies to consider for your school's marketing efforts.

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The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

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How to Refresh Your Website for 2020

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes to conducting a major overhaul, the new year is the perfect time to give your website a facelift!

Here are a few website strategies you can use to help your business grow and flourish in 2020. 

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Digital Marketing Trends: What to Adopt & Ditch in 2020

The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant learning. 

Here at HIVE, we’ve been winding down 2019 by looking back on the marketing trends that brought us tons of success and others that were more of a whomp-whomp feeling. We enlisted the help of some other digital marketing specialists to create a list of which marketing trends are worth bringing into 2020 and which ones should be left in the dust. 

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Grow Your Nonprofit with Google Ad Grants

The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent process throughout the entire year. During the seasons when donating and volunteering are not necessarily top of mind, it’s essential for charities to have a robust marketing plan. But, like most good things, marketing costs money. This is where Google Ad Grants comes to the rescue. 

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Why Your Business Needs Google My Business

You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot traffic. So, why should medium, large or Fortune 100 companies take advantage of this? 

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How to Do Your Own Keyword Research

If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to target in order to optimize your organic search results or ad campaign.

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How to Conduct Your Own Website Audit

Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to make sure your website is operating as smoothly and effectively as possible. A website audit involves a full analysis of all the factors that affect user experience and search engine visibility. The goal of a website audit is to identify where you can improve your website's performance, so you can ultimately convert more of your visitors.

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Don't Just Pull Analytics, Optimize Off Them

Analytics, analytics, analytics. As a marketer, the importance of pulling marketing analytics has most likely been ingrained in you. And with the increased accessibility of analytics for all of our digital marketing, you've probably been buried in numbers and charts at one time or another.

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