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DIGITAL STRATEGY BLOG


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How to Diagnose and Fix CLS to Optimize Website Performance

In today’s fast-paced world, no one wants to wait, and that is especially true of website users. Studies have shown that longer page loading times are negatively correlated to conversion rates, meaning that the longer you make your website...

Innovative Marketing Ideas You'll Love: Simple Animations to Boost UX

Do you struggle with high bounce rates on your website pages? If so, you’re losing potential customers before you even get a chance to make an impression. You only have a precious few seconds to capture your website visitor's attention and keep...

Inbound Marketing Strategy: What are Pillar Pages and Topic Clusters?

Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to...

Effective Education Marketing Strategies

The education industry is competitive, which means successful schools are continually refining their education offerings to give their students the best learning experience and enhancing their marketing efforts to attract new students and...

The Best SaaS Marketing Strategies

The software as a service (SaaS) industry has boomed over the last few years, shaking up every part of the business world. But anyone who's in the industry knows that carving out your space is harder than it looks. SaaS marketing is an entirely...

How to Refresh Your Website for 2020

In the world of digital marketing, your website is your best tool for attracting new customers. However, to keep people coming back, you need to make sure your website stays fresh, appealing, and engaging. From implementing a few simple changes...

Digital Marketing Trends: What to Adopt & Ditch in 2020

The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant...

Grow Your Nonprofit with Google Ad Grants

The holidays are right around the corner, which is about the time most people start thinking about charity, donations, and gift-giving. However, for nonprofit organizations, attracting public attention to sustain their cause is a consistent...

Why Your Business Needs Google My Business

You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot...

How to Do Your Own Keyword Research

If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to...