If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to target in order to optimize your organic search results or ad campaign.
Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's social media landscape, a business page's organic posts are often overlooked or ignored due to the sheer amount of over saturation in a person's newsfeed.
That being said, if you want to use social media posts as a catalyst for business growth, it's important to understand the differences between organic and boosted posts.
When you have a question, what do you do? You Google it.
