Not every business has a huge marketing budget. Scratch that. Very few businesses have a huge marketing budget. Spending that money wisely has a huge impact on your effectiveness and bottom line throughout the year.
If you only have the budget...
DIGITAL STRATEGY BLOG
The goal of every marketing campaign is to show a positive ROI (return on investment). That's the name of the game. You want to spend a little money to get a lot back. A successful campaign will accomplish this, but what if you don't know if it...