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DIGITAL STRATEGY BLOG


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Inbound Sales: The LIONS Approach

We have been a HubSpot Partner Agency for about six years now, and it's been one heck of a whirlwind. When we started with HubSpot, we really didn't think that inbound was as intensive of an undertaking as it would prove to be. See, we were...

9 Tips to Increase SaaS Sales

What is SaaS? 

SaaS stands for software-as-a-service, which is synonymous with cloud based software. As our knowledge of software advances, so does innovation and the services that come with it. That is why now more than ever SaaS companies are...

Marketing & Sales During COVID-19

These are trying times and most, if not all, industries are being impacted in some way. The world is frightened, cautious, and clinging to their toilet paper like it's gold.

In all seriousness, there are a lot of things that businesses have to...

Sales Playbook: Why Every Sales Team Needs One

In sports, playbooks are used to guide every member of the team and tell them what their specific role for that exact moment is. Where they need to be lined up, what their action is, what to look for from an opponent, etc.

Playbooks for your...

Video Email for Sales

In 2019 our team ventured into the world of podcasting and started the Gettin' Buzz'd video podcast. Hosted by our CEO and Founder, Dustin Brackett, and Business Development Manager, Michael Thebeau, the Gettin' Buzz'd podcast is all about...

Is the HubSpot CRM right for you?

Picking the right CRM for your company is crucial. There are so many factors to consider. How much will this cost me? What are the contract terms? Can I customize layout and reporting? Will this integrate with other software that I use? What kind...

4 Tips To Improve Click Through Rates In Your HubSpot Sequences

Automation is the way of the future in almost every industry. In sales and marketing, email automation is vital as it allows you to reach the masses, and become more efficient in your outreach. However, reaching the masses does you no good if...

Smarketing - The Importance of Aligning Sales & Marketing

When I first heard the term "Smarketing", I automatically thought it meant smart marketing. I zoned out and thought about what smart marketing looked like. It was reaching the right people (your target customer), through the right communications...

Spring Cleaning - Clean Out Your CRM

If you’re like me, then you've already missed out on spring cleaning. At this point the only logical decision is to let the clutter linger until next spring. However, you likely don’t have the same luxury at work as you do at home, and there's...

Break Out of The Stone Age: Why Your Company Needs a CRM

The way in which we conduct business is changing on an almost daily basis. Business isn't closed by dropping off some bagels and business cards anymore. Keeping track of your clients in a spreadsheet is so archaic, the last time I did that, I...