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DIGITAL STRATEGY BLOG


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Selling Salt to a Slug is a Bad Strategy - Enter Buyer Personas

If you're in sales, you've likely had a slow period before. A tough month, a brutal quarter, or just an absolutely abysmal year. When I reflect back on my own personal career in sales, I've hit multiple slow times, where I feel like I'm grinding,...

Embrace Your Face - How To Stand Out In Sales By Using Video Email

Have you noticed that old school conference calls seem to be a thing of the past, and the video conferences have completely revolutionized the business world?  That's because people like to see other people, they like to see engagement, body...

Lead Scoring 101: How to Prioritize Leads In Your Pipeline

Sales-driven organizations gather leads in a lot of different ways. One organization may focus on pay-per-click advertising and building an exciting e-newsletter, while another thrives on personal referrals and gathering potential customer...