Technology is a competitive industry. As a software company, gaining and holding onto attention online can feel like trying to catch a fish with your bare hands. This is a problem when your customers are looking to you to solve their software problems and be a technical thought leader in your field. A software marketing strategy can polish up your digital presence and ensure your customers can trust you as a tech-savvy industry expert.
Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your website and content, you’ll need to make it easy for both digital users and search engines to find and understand your content. Structuring your content in the form of topic clusters and pillar pages can help your search engine optimization (SEO) and make it easy for your website visitors to find exactly what they’re looking for.
Content is an integral part of an effective software marketing strategy. Software as a service (SaaS) organizations should be creating content like any other business to improve SEO, drive engagement on your website, and move leads along your sales funnel so that they purchase and enjoy your software. Unfortunately, creating content as a SaaS company isn’t always easy. Oftentimes, your software may be technologically complex or competing for attention in an already-crowded arena.
Additionally, writing about technology can be dry or full of industry buzzwords that may not be familiar to the average consumer.
Search Engine Optimization (SEO) is a very technical and time-consuming marketing tactic that many of our clients tell us they know they need, but they really don't understand. I used to be one of those clients. As an organization, you hear about Google rankings and algorithms, but all the information about SEO is overwhelming and exhausting. But the fact still remains that your organization needs to do a better job ranking in search engine results pages (SERPs). So...how do you make that happen? Let's dig into a few best practices as well as what to look for when you determine outsourcing SEO is the best option.
The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant learning.
Here at HIVE, we’ve been winding down 2019 by looking back on the marketing trends that brought us tons of success and others that were more of a whomp-whomp feeling. We enlisted the help of some other digital marketing specialists to create a list of which marketing trends are worth bringing into 2020 and which ones should be left in the dust.
You know when you search for a restaurant and google shares their address, website, hours and phone number? That's Google My Business. Small business owners have learned that claiming and customizing their Google My Business allows more foot traffic. So, why should medium, large or Fortune 100 companies take advantage of this?
If you have a website, then chances are you want to be found online with a simple Google search. Or perhaps you have a pay-per-click campaign and you want your ads to be shown over a competitor's. Either way, you'll need to know which keywords to target in order to optimize your organic search results or ad campaign.
Contrary to popular opinion, agencies are not full of magicians.
In order to get the most out of your SEO or inbound marketing agency, you need to be involved.
One thing that we tell our clients up front is that we're never going to be as much of an expert in their business as they are. They will always be the 1a expert. Our goal, instead, is to be the 1b expert. In order to get there, we need some help though.
Let's take a look at how you fit into the client-agency relationship and how you can get the most out of your agency.
When you add fresh content to your website with blog posts, search engines really take notice. But do you know how to maximize that 'SEO juice"? Yes, I totally made up a term by expanding the slang term link juice to cover ALL aspects of search engine optimization, not just the flow between internal and external links. Let's dig in to all the aspects needed to maximize the SEO juice to that fresh website content added with blogging.
Now that we've covered what public relations is and that is can help your business, let's dig a little deeper on HOW it helps and what that means for your bottom line.
Just a quick overview for those of you who may have missed the last PR blog post:
Public Relations, sometimes called PR, is earned media that utilizes distribution of a press release to the media in hopes that a story or article or news segment is published and will increase brand awareness and build credibility in the buyers journey. This is sometimes called earned media.