Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make sure you have the right traffic to your website. Instead, managing search engine optimization for your website means starting to transition to topics.
What could every business (regardless of whether they're B2B, B2C, or nonprofit) use more of? Leads and customers, of course! That's where marketing and digital marketing come into play, but in today's crowded market, it's getting harder and harder to differentiate yourself and stand out. So, in order to continue to increase the number of leads in your pipeline and the number of active customers that your business services, you have to get creative. You need some digital marketing ideas to spur growth.
Like we talked about in 7 Tips to Improve Your SEO Campaign Today, we live in an SEO world. If you can't be found online through search engines, you may as well not exist. Ok, well that may be a little extreme, but it is definitely a marketing tactic that can make or break your business. An SEO campaign really is vital to most businesses anymore.
As Evan informed us in his most recent blog post 3 Signs It's Time for a Website Makeover, more than 50% of online searches are performed on a mobile device. But that's not the only astounding mobile statistic out there. Consider the following:
- There are over 1.2 billion people accessing the web from their mobile devices
- 80% of all internet users use a smartphone
- Smartphone usage increased 394% between 2010 and 2014
- In March of 2o15, the number of mobile-only adult internet users exceeded the number of desktop-only internet users.
So clearly it's no secret that mobile has taken over the world. And if you are anything like the HIVE team, your phone is never further than an arm's reach away. So it makes total and complete sense that you would want (or, in our opinion, need) a mobile optimized website.