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When you add fresh content to your website with blog posts, search engines really take notice. But do you know how to maximize that 'SEO juice"? Yes, I totally made up a term by expanding the slang term link juice to cover ALL aspects of search...
Now that we've covered what public relations is and that is can help your business, let's dig a little deeper on HOW it helps and what that means for your bottom line.
Just a quick overview for those of you who may have missed the last PR blog post:
Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to...
Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?"
Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go,...
Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your...
Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more...
Search engine algorithms are constantly changing, and that means that your content creation strategy has to change along with them. The latest news: keywords are quickly becoming a less effective way to improve your search engine ranking and make...
What could every business (regardless of whether they're B2B, B2C, or nonprofit) use more of? Leads and customers, of course! That's where marketing and digital marketing come into play, but in today's crowded market, it's getting harder and harder...
Like we talked about in 7 Tips to Improve Your SEO Campaign Today, we live in an SEO world. If you can't be found online through search engines, you may as well not exist. Ok, well that may be a little extreme, but it is definitely a marketing...
If there is one marketing tactic out there that is important to almost every business today, it's undoubtedly SEO. Let's face it, Google runs the world.
