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DIGITAL STRATEGY BLOG


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Organic vs Paid Social Media Posts

Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's...

7 Steps to Grow Your Instagram Following

As a business, your Instagram following is an amazing marketing tool: a group of prospects and customers that you have the potential to connect with, interact with, and show your stuff. Whether you're in the early days of your Instagram account...

Facebook Ads vs. Instagram Ads: When to Use Each

Small business owners know that harnessing the power of social media to advertise their products and services is not optional in any contemporary marketplace.

How To Run A Social Media Evaluation of Your Competition

We've all got plenty of competition, both direct and indirect. In order to get a leg up on our competition, it's important to understand where the 'low hanging fruit' is within the market. As the digital landscape has grown, it has actually...

11 Super Resources for Great Social Media Content Creation

UPDATED September 22nd, 2017.

Creating great content is what separates businesses on social media. Do you like seeing sales pitches with every single post? HECK NO. We want to see interesting, engaging, and fun content that relates to us. The...

Social Media Marketing Services: Is Snapchat Right for My Business?

It's no secret that there are a lot of social media marketing services out there. The sheer number of platforms and things you can do with each can be incredibly overwhelming! And you've probably heard of one of the hottest apps and social media...

How To Supplement Your Content Marketing Agency

Not every business has a huge marketing budget. Scratch that. Very few businesses have a huge marketing budget. Spending that money wisely has a huge impact on your effectiveness and bottom line throughout the year. 

If you only have the budget...

Social Media Content Creation: The 80/20 Rule

We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.

We all hate them. 

Social Media Marketing is more than this....

Social Media Marketing Services: Do You Need A LinkedIn Business Page?

 LinkedIn is the only social network designed specifically for the business community. And with 433 million members, it's no secret that it is a valuable resource for building and cultivating business relationships. While many people have a...

Social Media Marketing Services: Is Instagram Right for My Business?

There are hundreds of different social media marketing services. And for years the majority of social media marketing has taken place on Twitter and Facebook. But, as the two big networks invest more heavily in paid advertising, businesses are...