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Digital Strategy Blog

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Organic vs Paid Social Media Posts

Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's social media landscape, a business page's organic posts are often overlooked or ignored due to the sheer amount of over saturation in a person's newsfeed. 

That being said, if you want to use social media posts as a catalyst for business growth, it's important to understand the differences between organic and boosted posts. 

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How to Market Your Business for Free

Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business. 

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7 Steps to Grow Your Instagram Following

As a business, your Instagram following is an amazing marketing tool: a group of prospects and customers that you have the potential to connect with, interact with, and show your stuff. Whether you're in the early days of your Instagram account and are struggling to grow your following or you've had an Instagram account for a long time, but need to see significant expansion, there are several things you can do to help grow your following and improve your reach. Some strategies require you to have a reasonable budget to help expand your reach; others, however, you can do with just a little time and effort. 

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Facebook Ads vs. Instagram Ads: When to Use Each

Small business owners know that harnessing the power of social media to advertise their products and services is not optional in any contemporary marketplace.

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How To Run A Social Media Evaluation of Your Competition

We've all got plenty of competition, both direct and indirect. In order to get a leg up on our competition, it's important to understand where the 'low hanging fruit' is within the market. As the digital landscape has grown, it has actually gotten easier to skip through some of the growing pains behind new campaigns and marketing in general.

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11 Super Resources for Great Social Media Content Creation

UPDATED September 22nd, 2017.

Creating great content is what separates businesses on social media. Do you like seeing sales pitches with every single post? HECK NO. We want to see interesting, engaging, and fun content that relates to us. The companies that figure that out and deliver on that are the businesses that see the value and benefit of a great social media content creation strategy. Like we talked about in Social Media Content Creation: The 80/20 Rule, we recommend focusing 80% of your efforts on creating engaging content and only 20% on sales material.

Finding great content is the hardest part. Let's take a look at eleven resources that will help you create, develop, and share great content on all of your social media pages.

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Social Media Marketing Services: Is Snapchat Right for My Business?

It's no secret that there are a lot of social media marketing services out there. The sheer number of platforms and things you can do with each can be incredibly overwhelming! And you've probably heard of one of the hottest apps and social media platforms right now: Snapchat. There's been a lot of argument in the past couple of years about whether Snapchat is a valuable marketing tool for businesses or if brands shouldn't waste their time with it at all. I'm here to tell you that I think Snapchat, when used correctly of course, is a great marketing tool and that, as long as it makes sense for your brand, it can be incredibly valuable to your company. So stop asking "is Snapchat right for my business?" and let me show you why it just might be!
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How To Supplement Your Content Marketing Agency


Not every business has a huge marketing budget. Scratch that. Very few businesses have a huge marketing budget. Spending that money wisely has a huge impact on your effectiveness and bottom line throughout the year. 

If you only have the budget to run a small campaign with a content marketing agency, there are things that you can do to supplement their efforts. It's important to remember that no one tactic can stand on its own effectively. Check out my previous blog post on that very topic HERE. So if you are paying an agency for just one tactic, it's unrealistic to expect that one tactic to be wildly successful without help.

If you can't afford to run a full blown campaign right now, it's important to take an active role in your marketing and work with your content marketing agency to achieve your goals. Let's take a look at a few simple things that you can do to support your campaign and boost your results!

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Social Media Content Creation: The 80/20 Rule


We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.

We all hate them. 

Social Media Marketing is more than this. Remember that first word in this marketing tactic? Yeah...SOCIAL. As in being social, engaging with your fans, being part of the community. So many businesses get caught up in the last word. MARKETING. Yes, you and your business are probably on social media for marketing purposes, but it's more than that. 

Want to know the easiest way to lose a follower or to get tuned out by your followers? Try to sell them with every post.

Our 80/20 Rule will help you avoid losing followers, help you actually gain followers, and in the end your sales posts will be much more successful. Let's take a look...

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Social Media Marketing Services: Do You Need A LinkedIn Business Page?


 LinkedIn is the only social network designed specifically for the business community. And with 433 million members, it's no secret that it is a valuable resource for building and cultivating business relationships. While many people have a personal LinkedIn page that they've used for job hunting, connecting with other like minded business people or even developing business partnerships, how do you know whether you also need a LinkedIn business page? 

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