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Digital Strategy Blog

What's buzzing at the HIVE

Social Media Marketing Services: Is Instagram Right for My Business?


There are hundreds of different social media marketing services. And for years the majority of social media marketing has taken place on Twitter and Facebook. But, as the two big networks invest more heavily in paid advertising, businesses are having a more difficult time getting organic exposure on these sites. This is causing businesses to seek other social media networks where they might be able to increase their organic audience reach. And with 400 million monthly active users and more than 75 million daily users, Instagram is quickly joining the ranks of Facebook and Twitter as a preferred social network for brands. 

However, despite its increasing popularity, Instagram is not a solve-all for your social media marketing woes. The correct kind of business with the correct audience will thrive on this platform but it isn't right for all businesses. So before you jump headfirst into the world of Instagram, let's determine whether Instagram is right for your business.

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Character Count 101: Your Guide to Optimal Content Lengths


Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your prospects are willing to consume it. And developing content that is a digestible length is an important component of ensuring it will be consumed. Now, I'll admit, there is not a one-size-fits-all solution for any type of content. A lot of it depends on your industry, the complexity of what you're offering and your audience. But there are some benchmarks that serve as great starting places for you to determine what will work best for you.  

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Stand Out On Social Media: Social Media Page Design Tips

Updated 11/16/2016
Everyone wants to be noticed more on Social Media. This is especially true for businesses. 
 
Have you ever gone to a business' page on a social network and they didn't have a cover photo? Or maybe they had one that didn't fit well? Or maybe their logo was cut off in their profile picture? We hate that. Yes...HATE.
 
It makes your business look unprofessional. Think about it, if a business can't put up a cover photo where you can read all the text on it or a profile picture that doesn't get cropped awkwardly, how serious are they really taking their social media? 
 
You'd never see large brands doing that. We'd never see a Nike Facebook Cover photo that wasn't to the correct specs or an Apple profile picture where you couldn't see the full apple. It's branding and it really is important.
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Why You Should Outsource Your Social Media Marketing Services

It's almost Christmas and EVERY year I ask Santa for more hours in each day. EVERY year he lets me down. Dang it Santa! I've been really good this year! I swear! ;)
 
All we have is 24 hours in each day to be as productive as we possibly can...and you know...sleep and eat and stuff. It's human nature to think that we can handle everything that is thrown at us and to think that we don't need help, but the fact is, there's just not enough time to do it all. In order to be as productive and successful as we can, we all have to learn to prioritize and outsource things that we hate (we all have those tasks...stupid Quickbooks), spend too much time on (this is usually where social media marketing services fall), or we're just not good at. What can you outsource to be more productive and focused? I bet social media is at the top of the list.
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How to Run a Successful Social Media Contest

Running a social media contest is a great way to increase exposure for your business as well as really engage your followers. There are a 1,523,601 contests out there (yes...we counted) that you could run for your business, but the difference between a successful contest and an unsuccessful contest is within the execution and tracking. 
 
You don't want to give something away for nothing. That's not the purpose of a contest. Here are our top tips to run a successful (and fun) social media contest...
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5 Mistakes You're Making with your Social Media Marketing Services

Each day our team looks at far too many different Social Media pages and profiles and we are constantly seeing the same issues surfacing. Here are some of the most common issues that we see with many business Social Media campaigns, in no particular order... 

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