DIGITAL STRATEGY BLOG

Creating effective marketing strategies and campaigns as a technology company can occasionally be difficult. It can be challenging to carve out your own space in the busy technology industry or to market software that’s complex and may require a high level of technological know-how.

To help you build your marketing strategy we gathered ideas from other technology companies who have found success. We spoke with seven marketing professionals at tech companies across the world to get their insight.

The software as a service (SaaS) industry has been on a full takeover campaign over the past few years, shaking up every part of the business world. However, anyone in the industry can tell you that SaaS marketing is an entirely different beast from other types of marketing and requires some serious strategy to get results. 

Although the SaaS revolution seems to have occurred overnight, with millions of businesses relying on service organizations to store their valuable data off-site, the industry’s booming popularity was due in part to some pretty impressive marketing. Here are some of the best tips from industry experts to help get your SaaS company on the map. 

Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.

If you're anything like me, you LOVE your phone and you're always on the lookout for the next best app whether it's in productivity, business, learning, gaming, finance, or anything else. I download far too many apps (wait...is that a thing?) and I've created my list of the 7 best apps that you need to download right now. Of course, I left off the obvious ones like Facebook, Twitter, Slack, Spotify, Credit Karma, and Uber because if you don't have these apps, you probably still have a flip phone. It's cool...no judgment here.