The end of the year can be viewed as a hectic time to cram in last-minute responsibilities and check off boxes on your to-do list, but it can also present the perfect time to pause and reflect on the past twelve months of ups, downs, and constant learning.
Here at HIVE, we’ve been winding down 2019 by looking back on the marketing trends that brought us tons of success and others that were more of a whomp-whomp feeling. We enlisted the help of some other digital marketing specialists to create a list of which marketing trends are worth bringing into 2020 and which ones should be left in the dust.
Have you noticed that old school conference calls seem to be a thing of the past, and the video conferences have completely revolutionized the business world? That's because people like to see other people, they like to see engagement, body language is telling, so the videos help them connect. Now I know what you're thinking, "Wow Michael, what groundbreaking information that we were already aware of", but let me ask you...why haven't you implemented video into your outbound sales strategy then?
Video emails are the newest sales trend, so to get started I've come up with three points to help guide you in making your first video outreach emails.