Digital Strategy Blog

The rise of UX web design has many marketers considering how their website visitors "use" a website and has really shaped the function of websites in recent years. However, with more than 19% of the US population having a disability, considerations for those users' experience on our websites should also be top of mind. There's also a law in place to protect their rights for access and usability of websites.

We have experience with public entities, like universities and charter schools, on the forefront of this website ADA compliance transition. This article is based on what we’ve learned about ADA compliance through those countless web designs, and is intended to help other website owners consider steps needed to comply with ADA regulations and usability.

In 2015 our founder created a blog post about website must haves. In our content review process this year I'm looking over all the previous assets to determine current value and alignment with our content strategy and SMART goals.

So much has changed in digital marketing since 2015. SO I have to tell you, I was SHOCKED at what I found in this article that our fearless leader, founder, and tech guru posted in 2015!

WordPress provides one of the simplest and most efficient ways to maintain a blog and website. Because of this, it's no surprise that about 46% of all websites are built on Wordpress (wordpress.org or wordpress.com). With its many themes and settings, you can give your site a professional and customized look without needing advanced technical skills. To get the most out of WordPress, however, you need certain plugins. These are tools you can easily install to your site to enhance performance, aesthetics, and even make it easier to build on the backend. Many of these plugins are free or have a freemium model. Let's look at 10 the most useful plugins to make your website better, safer, faster, and more user-friendly!

A new year means a new opportunity to make 2018 the best year yet. For many businesses, that also means a website makeover may be on the horizon. While not every business needs (or has the budget) to completely redo their website, there are things that you can do to give your website a digital face lift in the new year. Here are six of our favorite website additions and changes that you can make right away to improve your online presence.