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Digital Strategy Blog

What's buzzing at the HIVE

Is Your Website ADA Compliant?

The rise of UX web design has many marketers considering how their website visitors "use" a website and has really shaped the function of websites in recent years. However, with more than 19% of the US population having a disability, considerations for those users' experience on our websites should also be top of mind. There's also a law in place to protect their rights for access and usability of websites.

We have experience with public entities, like universities and charter schools, on the forefront of this website ADA compliance transition. This article is based on what we’ve learned about ADA compliance through those countless web designs, and is intended to help other website owners consider steps needed to comply with ADA regulations and usability.

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Website Must Haves in 2019

In 2015 our founder created a blog post about website must haves. In our content review process this year I'm looking over all the previous assets to determine current value and alignment with our content strategy and SMART goals.

So much has changed in digital marketing since 2015. SO I have to tell you, I was SHOCKED at what I found in this article that our fearless leader, founder, and tech guru posted in 2015!

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How to Conduct Your Own Website Audit

Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to make sure your website is operating as smoothly and effectively as possible. A website audit involves a full analysis of all the factors that affect user experience and search engine visibility. The goal of a website audit is to identify where you can improve your website's performance, so you can ultimately convert more of your visitors.

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What is SEO and Why Does Every Small Business Owner NEED It?

Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.

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10 Must Have WordPress Plugins

WordPress provides one of the simplest and most efficient ways to maintain a blog and website. Because of this, it's no surprise that about 46% of all websites are built on Wordpress (wordpress.org or wordpress.com). With its many themes and settings, you can give your site a professional and customized look without needing advanced technical skills. To get the most out of WordPress, however, you need certain plugins. These are tools you can easily install to your site to enhance performance, aesthetics, and even make it easier to build on the backend. Many of these plugins are free or have a freemium model. Let's look at 10 the most useful plugins to make your website better, safer, faster, and more user-friendly!

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Website Makeover: How to Give Your Website a Digital Facelift in 2018

A new year means a new opportunity to make 2018 the best year yet. For many businesses, that also means a website makeover may be on the horizon. While not every business needs (or has the budget) to completely redo their website, there are things that you can do to give your website a digital face lift in the new year. Here are six of our favorite website additions and changes that you can make right away to improve your online presence.

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How We Increased Website Traffic 147% with Three Emails

HIVE Digital Strategy has been a HubSpot partner agency for a little over a year and is currently working with various clients who use the HubSpot software. We've talked a little generically thus far about some of our favorite aspects of the HubSpot software but in this post, I wanted to dig a little deeper into some specific results we were able to accomplish with one of our clients who is using the software.

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Your Baby is Ugly: 5 Signs it's Time for a Website Makeover

It can be a touchy subject. People don't like to hear that their baby is ugly, but the fact is, there's a good chance yours is. We aren't talking about your child, but sometimes it can feel that way when you approach a needed website makeover. 
 
People spend hours designing, creating, optimizing, and writing content or even spend thousands of dollars to have their website to be professionally designed, only to be outdated within as little as a year. Things are always changing and consumers are getting more and more demanding. They want the best of everything and that also applies to their experience on your website. 
 
So we're here to tell you, I'm sorry, but your baby is ugly.
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4 Website Redesign Tips to Streamline the Process

The process of redesigning your website can be a daunting task. There are so many moving parts, things to consider, and worst of all, you want/need it done, well, yesterday. We all know that feeling. It's important, however, to understand that rarely does it turn out well when something like this is rushed. 
 
Here are four website redesign tips to streamline the process so that you can get it done as efficiently as possible, but also put out a product that you can be proud of.
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