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Digital Strategy Blog

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How to Conduct Your Own Website Audit

Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to make sure your website is operating as smoothly and effectively as possible. A website audit involves a full analysis of all the factors that affect user experience and search engine visibility. The goal of a website audit is to identify where you can improve your website's performance, so you can ultimately convert more of your visitors.

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How to Market Your Business for Free

Investing in your business can be expensive. Advertising campaigns can cost you thousands of dollars and even then there's no guarantee they'll be successful. Fortunately, there are quite a few free marketing strategies. These are ideal for both newer businesses with limited funding or established businesses trying to save money on expenses. Here are some of the top free ways to grow your business. 

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What is SEO and Why Does Every Small Business Owner NEED It?

Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more competitive—a lot more competitive.

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10 Must Have WordPress Plugins

WordPress provides one of the simplest and most efficient ways to maintain a blog and website. Because of this, it's no surprise that about 46% of all websites are built on Wordpress (wordpress.org or wordpress.com). With its many themes and settings, you can give your site a professional and customized look without needing advanced technical skills. To get the most out of WordPress, however, you need certain plugins. These are tools you can easily install to your site to enhance performance, aesthetics, and even make it easier to build on the backend. Many of these plugins are free or have a freemium model. Let's look at 10 the most useful plugins to make your website better, safer, faster, and more user-friendly!

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