One of the biggest marketing buzz (pun totally intended) words right now is "marketing automation". Everyone is starting to realize the benefits of getting things done without having to think about it - plus the elimination of human error is a nice benefit as well.
That's where one of HubSpot's most powerful tools comes into play - workflows. First, I want to start off by saying that I absolutely love workflows and love trying new things with workflows. We're all busy and any advantage we can give ourselves or anything that we can get off our plates is big.
The problem is that most HubSpot users that we meet aren't actually using HubSpot workflows to their full potential. So, let's take a look at six mistakes that many of you might be making with your workflows and how to correct them.